Lush started in the year 2000, with Chris building a few long skate decks for buddies in his damp basement. A small website was thrown together, and it wasn't long before more folk wanted longboards. Soon the demand for Lush boards outgrew the capabilities of one shaper ... enter Jimbo - who worked for a summer to help fill the kitchen with sawdust and the wheely bin with offcuts. It wasn't long before other housemates, sawdust in EVERYTHING and the need for timber storage that didn't clash with the sofa meant that the business had to move out.
We rented a small unit in deepest darkest industrial Sheffield for £50 a week with no windows, dodgy security guards, cut'n'shut auto repair centres either side ... ah it was beautiful. We last a year there before needing more space, at which point we packed the whole lot into vans and headed off to Hoyland Rd. After 2 further years of expansion again the industrial unit was rammed to the roof...
At the start of March 2006 we started a move down to Bristol. New season, new boards, new staff and new unit. As Hank regularly says, "change is a way of life" ... Matt and Andy joined us as UK Sales Manager and Warehouse Manager respectively, the range of boards has expanded again to include the new Makonga and Mako, with properly updated Bahari and Kilima.
The Boards have evolved over the years, developed on the streets, parks and hills of Sheffield and the epic runs of the Derbyshire Peak District, to encompass every style of riding from street to pure downhill speed.
- The maple concave Globe series runs from 33" to 41" - perfect for the style based street, sliding, bowl and park rider.
- The carve series includes models for cruising, carving and slashing your way around the black-top, headed by the flagship Kisiwa - the longboard of all longboards. 28" to 58".
- The composite series mixes traditional wood cores with high tech carbon and glassfibre construction to give superb flex and longevity in lightweight and ultra strong decks.
- The Spooky sits by itself in a world of it's own - a board designed purely for riding at balls-out speed. Fast, stable and designed with the race-winning dropped deck format.
Every board we produce at every price point is fitted with the very best harware we can squeeze in for the cost.
The Staff here all ride and are fully involved in the world of board sports. We've been riding all forms of skateboards for years, and are insistent that every single item that leaves the factory is something that we would be happy using ourselves. When we're not skating we're either out BMXing, mountain biking, surfing, kite surfing or climbing.
The Business is run on a mixture of (more) sawdust, stoke, blood and a fair bit of random spice. Living where we do, in an old industry town yet close to some of the most beautiful countryside the country has to offer, we see the conflict between city and nature all the time. Our boards are built with low-odour water-based adhesives and lacquers, we recycle wherever we can and are keen to support others that do the same.
SIDEWALK SURFING - LONGSKATE
Official Site: www.lushlongboards.com
Distribuited in Italy by Revolt Media LUSH ITALY DISTRIBUTION
